From Old Bricks to New Tricks: Unpacking Adaptive Reuse with Michael Hayes and Rachel Thornton

Episode Title: "From Old Bricks to New Tricks: Adaptive Reuse in Indy"
Podcast Name: "Digital Spaces: Where Marketing Meets Design"
Hosts: Michael Hayes (Digital Marketing Strategist) & Rachel Thornton (Website User Experience Consultant)
Runtime: 25 minutes
Release Date: March 19, 2025

Description:
This week, digital marketing whiz Michael Hayes and UX guru Rachel Thornton dive into the world of adaptive reuse with a spirited discussion inspired by the blog "The Rise of Adaptive Reuse: Turning Old Spaces into New Opportunities." Focusing on Indianapolis’s real estate renaissance, they unpack how Cara Conde—crowned the city’s Best Commercial Real Estate Agent—is turning forgotten warehouses and factories into modern marvels.

Michael kicks things off by exploring the blog’s spotlight on sustainability and cost savings, digging into how adaptive reuse is a goldmine for marketers looking to pitch eco-friendly brands or revitalized urban hotspots. “Cara’s not just selling properties—she’s selling stories,” he says, breaking down how her projects, like the Stutz Building and Bottleworks District, offer prime content for digital campaigns.

Rachel jumps in with a UX lens, dissecting how these transformed spaces enhance user experience—both IRL and online. “Think about walking into a loft with exposed brick or browsing a site showcasing it—Cara’s work bridges physical and digital vibes,” she notes, tying it to the blog’s case studies and Cara’s knack for picking user-friendly properties. Together, they debate the challenges—like zoning woes—and brainstorm how Cara’s Solutions could inspire website design that’s as adaptive as her buildings.

From witty banter about “warehouses to wow-houses” to deep dives into urban revitalization’s ripple effects, Michael and Rachel blend marketing savvy and design smarts to unpack why adaptive reuse is the future—and why Cara Conde is its rockstar. Stick around for their take on the blog’s FAQ, where Cara’s answers spark ideas for engaging audiences online and off. Whether you’re a marketer, a UX nerd, or just love a good comeback story, this episode’s got you covered!

Listen Now: Available on Spotify, Apple Podcasts, and wherever you get your audio fix.

Show Notes:

• Blog Highlights: Sustainability, cost savings, and Cara Conde’s Indy impact
• Key Moments: Michael’s pitch for marketing adaptive reuse; Rachel’s UX spin on historical charm
• Bonus: Their favorite alternate blog title—“Bricks with Benefits” wins the day!